UPDATE: Google Ads New Keyword Preferences

UPDATE: Google Ads New Keyword Preferences

by | Aug 13, 2019 | PPC, SOCIAL

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...
Facebook is Changing Its Ad Format Next Month

Facebook is Changing Its Ad Format Next Month

by | Jul 25, 2019 | PPC, SOCIAL

If  you’re using Facebook for advertising, you should know about this update. Over on the Facebook Business blog, The Social Network has declared that – beginning from 19th of August – mobile News Feed ad promotions will be compacted so as to “match the look and feel...
LinkedIn Changes It’s Algorithm For Better News Feed.

LinkedIn Changes It’s Algorithm For Better News Feed.

by | Jun 30, 2019 | SOCIAL

Is it safe to say that you are tired of looking through your LinkedIn feed and discovering cat videos, inspirational statements, or fanciful tributes to business perfection that make you want to vomit? Try not to stress – the social network has got you secured....
What Is Social Media Marketing?

What Is Social Media Marketing?

by | Jun 23, 2019 | SOCIAL

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let...
How to Add More Context to Your Social Media Content

How to Add More Context to Your Social Media Content

by | Jun 18, 2019 | SOCIAL

With social media engagement hovering below 0.1%, networks showing more ads than ever, and organic social visibility in a continuous decline, social media does not seem like the lucrative marketing channel it once was. However, user bases are growing, customers are...