BLOGS | AWUK Marketing

Location targeting available in Google Smart Shopping campaigns

by AWUK Team | Oct 15, 2019 | SEO

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on...

UPDATE: Google Ads New Keyword Preferences

by AWUK Team | Aug 13, 2019 | PPC, SOCIAL

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...

Facebook is Changing Its Ad Format Next Month

by AWUK Team | Jul 25, 2019 | PPC, SOCIAL

If you’re using Facebook for advertising, you should know about this update. Over on the Facebook Business blog, The Social Network has declared that – beginning from 19th of August – mobile News Feed ad promotions will be compacted so as to “match the look and feel...

Google made 3,200 changes to search in the past year

by AWUK Team | Jul 23, 2019 | SEO, WEB DESIGN

Try not to sit idle. As Google keeps on making changes, you should keep on putting resources into improving your website. Google rolled out more than 3,200 changes to its inquiry framework last year alone. That notice came out Monday in a Google blog entry on keeping...

Clients Who Pay More for SEO Services Report Higher Satisfaction Rates

by AWUK Team | Jul 3, 2019 | SEO

An examination discovers customers spending above average for SEO services are more likely to be satisfied than customers spending less. The average amount that small businesses in the UK spend on SEO services is £497.16 per month. According to the examination,...

LinkedIn Changes It’s Algorithm For Better News Feed.

by AWUK Team | Jun 30, 2019 | SOCIAL

Is it safe to say that you are tired of looking through your LinkedIn feed and discovering cat videos, inspirational statements, or fanciful tributes to business perfection that make you want to vomit? Try not to stress – the social network has got you secured....

What Is Social Media Marketing?

by AWUK Team | Jun 23, 2019 | SOCIAL

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let...

How to Add More Context to Your Social Media Content

by AWUK Team | Jun 18, 2019 | SOCIAL

With social media engagement hovering below 0.1%, networks showing more ads than ever, and organic social visibility in a continuous decline, social media does not seem like the lucrative marketing channel it once was. However, user bases are growing, customers are...

Google rolls out new search menu with icons

by AWUK Team | Jun 16, 2019 | SEO

Following a few months of testing it turns out Google has begun revealing the new search bar with icons. Rather than simply utilizing content to demonstrate the different quest classifications or verticals for news, video, pictures, maps, shopping, etc – Google is...

All new websites will be listed using Google’s mobile first ordering.

by AWUK Team | Jun 10, 2019 | SEO, WEB DESIGN

Beginning July 1, every single new website will be listed using Google's mobile first ordering. Google to default to mobile first ordering for new websites. Make sure your website works well on mobile. Google has reported that every single new site "previously unknown...