UPDATE: Google Ads New Keyword Preferences
A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...
Facebook is Changing Its Ad Format Next Month
If you’re using Facebook for advertising, you should know about this update. Over on the Facebook Business blog, The Social Network has declared that – beginning from 19th of August – mobile News Feed ad promotions will be compacted so as to “match the look and feel...
Google made 3,200 changes to search in the past year
Try not to sit idle. As Google keeps on making changes, you should keep on putting resources into improving your website. Google rolled out more than 3,200 changes to its inquiry framework last year alone. That notice came out Monday in a Google blog entry on keeping...